Reporting periodSince launch, Jul 22 through Oct 16, 2026
CampaignsAuto · Home
Lead sourceGOAL branded campaigns
Lead sources
01
Key Metrics
Since launch, Jul 22 through Oct 16, 2026
1,071
Leads
80 inbound calls on top
12.1%
Quote Rate
130 of 1,071 leads quoted
14
Policies Sold
Recorded by the Sold event · 27 items
$1,182
CPA
Cost per sale · 14 sold
9 of 10
Auto Sales From Four Sources
Premium Referral, Premium Paid Search 2, Email, Internal SEO 2
4 of 4
Home Sales From Tier 1 and Tier 3
39 of 44 Home quotes
02
Auto Sources
Auto · Since launch, Jul 22 through Oct 16, 2026
| Source | Spend | Leads | Calls | Quoted | Quote rate | Sold | CPA | Items | Bound premium |
|---|---|---|---|---|---|---|---|---|---|
| Premium Referral | $2,874 | 213 | 16 | 31 | 14.6% | 4 | $718 | 6 | $5,152 |
| Premium Paid Search 2 | $1,652 | 102 | 11 | 20 | 19.6% | 2 | $826 | 3 | $1,606 |
| $1,214 | 83 | 5 | 14 | 16.9% | 2 | $607 | 3 | $4,142 | |
| Internal SEO 2 | $795 | 52 | 6 | 9 | 17.3% | 1 | $795 | 3 | $3,039 |
| Native/Display/Social 2 | $1,399 | 95 | 7 | 8 | 8.4% | 0 | – | 0 | – |
| Premium Email C | $138 | 8 | 0 | 2 | 25.0% | 1 | $138 | 2 | $929 |
| Premium Paid Search 6 | $112 | 7 | 0 | 1 | 14.3% | 0 | – | 0 | – |
| Premium Email | $9 | 1 | 0 | 1 | 100.0% | 0 | – | 0 | – |
| Premium Paid Search 3 | $212 | 17 | 2 | 0 | 0.0% | 0 | – | 0 | – |
| Premium Paid Search 5C | $129 | 11 | 1 | 0 | 0.0% | 0 | – | 0 | – |
| Paid Search | $69 | 2 | 0 | 0 | 0.0% | 0 | – | 0 | – |
| Native/Display/Social | $38 | 1 | 0 | 0 | 0.0% | 0 | – | 0 | – |
| Premium Paid Search 2B | $9 | 1 | 0 | 0 | 0.0% | 0 | – | 0 | – |
| Premium Email B | $9 | 1 | 1 | 0 | 0.0% | 0 | – | 0 | – |
Each source as shown in the campaign's Source Settings. Quoted, Sold and Items come from the Quoted, Sold and Items events, credited to the source the lead came from. CPA is spend divided by policies sold.
03
Auto Sources by Month
Quoted and sold by source, top three Auto sources
Premium ReferralPremium Paid Search 2Email
July (from Jul 22)
Premium Referral6 quoted · 1 sold
Premium Paid Search 23 quoted · 1 sold
Email2 quoted · 1 sold
All sources14 quoted · 4 sold
Quote rate18.2%
August
Premium Referral14 quoted · 3 sold
Premium Paid Search 29 quoted · 0 sold
Email7 quoted · 1 sold
All sources40 quoted · 4 sold
Quote rate20.3%
September
Premium Referral11 quoted · 0 sold
Premium Paid Search 26 quoted · 1 sold
Email3 quoted · 0 sold
All sources26 quoted · 2 sold
Quote rate13.4%
Oct 1 to 16
Premium Referral0 quoted · 0 sold
Premium Paid Search 20 quoted · 0 sold
Email0 quoted · 0 sold
All sources0 quoted · 0 sold
Quote rate0.0%
October quotes and sales are not recorded yet because no status file has been uploaded since September 24, so October reads low.
04
Home Sources
Home · Since launch, Jul 22 through Oct 16, 2026
| Source | Spend | Leads | Calls | Quoted | Quote rate | Sold | CPA | Items | Bound premium |
|---|---|---|---|---|---|---|---|---|---|
| Tier 1 | $3,500 | 215 | 12 | 20 | 9.3% | 2 | $1,750 | 5 | $2,805 |
| Tier 3 | $3,248 | 186 | 12 | 19 | 10.2% | 2 | $1,624 | 5 | $2,994 |
| Tier 2 | $698 | 49 | 4 | 3 | 6.1% | 0 | – | 0 | – |
| Home SearchB | $382 | 23 | 3 | 1 | 4.3% | 0 | – | 0 | – |
| Internal SEO | $29 | 2 | 0 | 1 | 50.0% | 0 | – | 0 | – |
| Premium Referral | $19 | 1 | 0 | 0 | 0.0% | 0 | – | 0 | – |
| Native/Display/Social 2 | $10 | 1 | 0 | 0 | 0.0% | 0 | – | 0 | – |
Each source as shown in the campaign's Source Settings. Quoted, Sold and Items come from the Quoted, Sold and Items events, credited to the source the lead came from. CPA is spend divided by policies sold.
05
Home Sources by Month
Quoted and sold by source, top three Home sources
Tier 3Tier 1Tier 2
July (from Jul 22)
Tier 34 quoted · 1 sold
Tier 11 quoted · 0 sold
Tier 21 quoted · 0 sold
All sources6 quoted · 1 sold
Quote rate9.1%
August
Tier 37 quoted · 0 sold
Tier 110 quoted · 1 sold
Tier 21 quoted · 0 sold
All sources18 quoted · 1 sold
Quote rate11.3%
September
Tier 38 quoted · 1 sold
Tier 19 quoted · 1 sold
Tier 21 quoted · 0 sold
All sources20 quoted · 2 sold
Quote rate11.1%
Oct 1 to 16
Tier 30 quoted · 0 sold
Tier 10 quoted · 0 sold
Tier 20 quoted · 0 sold
All sources0 quoted · 0 sold
Quote rate0.0%
October quotes and sales are not recorded yet because no status file has been uploaded since September 24, so October reads low.
06
Recommendations
Next review period
1
Hold the Auto Sources That SellGOAL
Premium Referral, Premium Paid Search 2, Email and Internal SEO 2 hold their current bids. Together they bring nearly all Auto sales. Daily limits stay where they are.
Metric behind it: Those four: 450 leads, 74 quoted (16.4%), 9 sold, CPA $726.
2
Ease Native/Display/Social 2 by 10%GOAL
A 10% bid decrease on Native/Display/Social 2 in the Auto campaign, as in the campaign overview. It keeps running, and we review it again next period.
Metric behind it: Native/Display/Social 2: 95 leads on $1,399, 8 quoted (8.4%), no sales recorded.
3
Hold Home Bids Until October Results Are InGOAL
Home source bids hold until the October status file is uploaded. Tier 1 and Tier 3 carry all of the Home sales so far.
Metric behind it: Tier 1: 20 quoted, 2 sold. Tier 3: 19 quoted, 2 sold. Home overall: 44 quoted of 477 leads.
4
Upload the Status File for OctoberAgency
Results by source only count once quotes and sales are recorded. Upload the status file now, then every two weeks.
Metric behind it: Status files uploaded on Aug 21 and Sep 24; none since.
All conversion metrics calculated based on Leads, not Clicks.GOAL · Lead Source Analysis · October 16, 2026